Ad experiment for acquiring traffic

Building a new product can be nerve-racking—what if you got it wrong and there's little to no demand for the product you're building? Obviously, the ideal situation is to have users using your product as early as possible, validating that there is in fact a product market fit. Unfortunately, getting traffic and users organically can take a significant amount of time, both in duration and effort.

While browsing SermonAudio the other day, I noticed they have a few promotional tools for promoting a sermon or an external website. Even better, they let you create a text-based ad, which is great for those like us that are backend coders with no design skills. There's little to no detail on the SermonAudio site about how many impressions you're expected to get, but the cost per day for the text ad is minimal.

I've gone ahead and purchased a few days of advertising, with the hopes that we'll get some clicks and potential feedback on what we're building. The way I see it—even if the ad generates no traffic and we receive no feedback, we've at least given a small amount of money for the running of SermonAudio.

Looking forward to seeing the results of this little experiment!

Posted on Oct. 29, 2025, 7:45 p.m.